Thursday 8th July 2010
by The Content StrategistResearchers have known for 80 years about a symbolic connection between speech and size: back-of-the-mouth vowels like the “o†in “two†make people think of large sizes, whereas people associate front-of-the-mouth vowels like “ee†with diminutiveness. Marketers can use this effect to make consumers think a discount is bigger or smaller than it truly is…
via Drilling Down – Vowel Sounds Influence Consumers’ Perception of Prices – NYTimes.com.