Thursday 8th July 2010
by The Content StrategistOn the small, contextual instructions that often appear inside or next to web forms:
Ironically, the smallest bits of copy, microcopy, can have the biggest impact.
Microcopy is small yet powerful copy. It’s fast, light, and deadly. It’s a short sentence, a phrase, a few words. A single word. It’s the small copy that has the biggest impact. Don’t judge it on its size…judge it on its effectiveness.
via Writing Microcopy « Bokardo – Social Design by Joshua Porter.