Sunday 15th August 2010

by The Content Strategist

Although there’s not much new here, it’s good to see this kind of list backed-up with multiple research sources. And who would have thought that Stanford have a “Web Credibility Research Site“, by the “Persuasive Tech Lab“? Neat.

…show there are real people behind the site and in the organization. Next, find a way to convey their trustworthiness through images or text. For example, some sites post employee bios that tell about family or hobbies.

Read the full 10-point list at: The Web Credibility Project: Guidelines – Stanford University.

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