Saturday 10th July 2010

by The Content Strategist

Scott Berkun:

The better the writer, the better the job he/she does at anticipating questions or making sure the links are worth the cognitive cost of forcing the user to decide to click or stay.

All  choices writers make have cognitive tradeoffs. Readability, a simple filter that makes pages easier to read, is a surprisingly good alternative to many website and blog designs, but for the better writers on the web, it takes away more than it gives.

via The tradeoff of the hyperlink « Scott Berkun.

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