Thursday 15th July 2010

by The Content Strategist

This article: about the growing popularity of the colon online. I found this little snippet more interesting though: how words and language usage can spread virally like content. Now: I’m going to stop using the colon for a bit.

So why is our writing suddenly peppered with colons? And where on earth did they come from?

Well, because the Internet is a place where things tend to go “viral.” Videos, songs, funny pictures of cats, forwarded emails, bad jokes–any information that can be transmitted digitally has the potential to snowball.

So, too, with words and acronyms. Have you ever told a friend you’d BRB? Ever LOL’d at a “FAIL”? If not, your child probably has. These words and clusters didn’t  exist in the early nineties, yet for the “text gen” they’re common currency. And, IMHO, they’re also tied to colons.

via The Millions : Colonoscopy: It’s Time to Check Your Colons.

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