Monday 9th August 2010

by The Content Strategist

Jakob Nielsen’s latest usability study finds that summaries are usually better than full-articles on corporate blog home pages, though this may flip if your user base has a large percentage of regular visitors (though wouldn’t they just subscribe to the RSS, if technically proficient?).

On corporate blogs, summaries are usually superior to full articles because they let you expose users to a broad selection of topics. Offering more topics increases the likelihood that users will find something that really interests them and thus will click through to read more. (As opposed to leaving.)

Read the full study at: Corporate Blogs: Front Page Structure (Jakob Nielsen’s Alertbox).

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