Tuesday 6th July 2010

by The Content Strategist

A great Brain Traffic post, from March 2010:

A simple way to grab your users’ attention is by using personal pronouns in your web copy. Why? Personal pronouns reflect the way real people write and speak.

Not using personal pronouns forces you to repeat your company’s name throughout your website. This approach creates awkward sentences that are tedious to read and to write. The repetition can also set off keyword stuffing alarms. At the very least, your website ends up sounding unnecessarily formal and stuffy.

Read the full thing at: Personal pronouns: It’s okay to own your web copy « Brain Traffic Blog.

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