Sunday 11th July 2010

by The Content Strategist

An excellent piece from David Mitchell in The Observer:

By implying that it thinks content should be free for moral reasons, the Guardian website is playing an extremely dangerous game. It’s an approach which not only makes it hypocritical to charge for the printed newspaper and the iPhone app, but also gives hostages to fortune: what if the Murdoch paywall, or some other “micro-payment” system, starts to work? Are we to believe that the Guardian wouldn’t institute something similar?

Go and read the full thing at: Of course Rupert Murdoch’s evil, but that doesn’t mean he’s wrong.

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