Monday 5th July 2010

by The Content Strategist

Don’t bunt. Aim out of the ball park. Aim for the company of immortals

Immortals do not mindlessly repeat keywords in the hopes of tricking Google into giving them an improved PageRank.

Nor do they recycle lame corporate brochure copy.

Or use empty adjectives like fantastic, exciting and unique.

via David Ogilvy shows how to write for the web.

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