Friday 9th July 2010

by The Content Strategist

Jolie O’Dell:

We’ve been conditioned to believe that he who publishes last, loses.

He who publishes last doesn’t get the credit for “breaking” the news. He who publishes last doesn’t get that first flood of traffic from news aggregation sites and the social web. He who publishes last is a “me too” pansy with no news-gathering skills whatsoever.

And so we rush, we compete, we “win.” But looking back over our vapid posts with little information, no wit, no context, no invitations to ruminate, how hollow those victories seem.

Read the full post at Context Not Optional.

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