Don’t get me wrong. I like content strategy. I think it makes sense. I think most of the people who’ve written about it get it (most, but not all). At the end of the day, however, the world doesn’t deserve content strategy simply because the business world doesn’t care to understand or accept content strategy.

via So long, Content Strategy.

How do we find the essential core of our ideas? A successful defense lawyer says, “If you argue ten points, even if each is a good point, when they get back to the jury room they won’t remember any.” To strip an idea down to its core, we must be masters of exclusion. We must relentlessly prioritize.

via Made To Stick: Why Some Ideas Survive and Others Die | by Chip and Dan Heath.