Monday 12th July 2010

by The Content Strategist

Adam Sherk has used Google to search through millions of Press Releases, to find the most overused cliches and buzzwords. He identifies almost 100 terms, and I have to admit, I’ve used many of these. I should probably spend more time innovating my real-time sticky content.

Overused Terms

1. leader (161,000)

2. leading (44,900)

3. best (43,000)

4. top (32,500)

5. unique (30,400)

Read the full list at The Most Overused Buzzwords and Marketing Speak in Press Releases | Adam Sherk.

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