Wednesday 21st July 2010

by The Content Strategist

Make sure you read the comments too, which provide some valuable feedback on potential flaws with the study, but it’s interesting nonetheless:

The final option — pay what you wish, with half the purchase price going to charity — generated big results: purchase rates of 4.49% and an average purchase price of $5.33, resulting in significant profits for the theme park. “When the charity factor is introduced, these casual freeloaders balk at the idea of paying nothing, because it’s more likely to reflect badly on them,”

via How to Maximize Pay-What-You-Wish Pricing – Freakonomics Blog – NYTimes.com.

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