Take away:

  • Be aware where in the process your customers are.
  • Sexy doesn’t always mean more money. Track large changes and see the real impact.

Read the full thing at: Be careful what you ask for. How 2 words dropped CTR 36%!.

· · · ◊ ◊ ◊ · · ·
Archives
Recommended
Image of Content Strategy for the Web
Image of The Yahoo! Style Guide: The Ultimate Sourcebook for Writing, Editing, and Creating Content for the Digital World
Image of The Elements of Style, Fourth Edition
Image of Information Architecture for the World Wide Web: Designing Large-Scale Web Sites